Altra   <-- link to website
Famous for shoes that have your heel at the same height as your toes (zero drop). They took about a year for me to get used to them and I had to go back and forth because my right Achilles tendon kept hurting. But now I love these shoes. I wear them exclusively and they feel great.

Bearded Brothers   <-- link to website

They make great energy bars. There are NO artificial flavors and NO gluten and NO soy. They are vegan approved. And the packaging is even compostable. I usually have a few for breakfast before an all-day race and some along the way. My personal favorites are the Bodacious Blueberry Vanilla and the Fabulous Ginger Peach.

Feetures!   <-- link to website

I used to run in socks from Ross because I'm super cheap and they seemed to work just fine for me. But when Feetures! took me on as an ambassador and I have worn their socks for the past year, I can't imagine wearing any other sock when running. They have a wide variety of lengths from no-show ankle socks to over the ankle to crew socks to knee-high. There are various materials including merino wool and various cushioning from ultra light to max. They are a little pricey but well worth the money. Get a pair or two and compare them to what you're running in right now. I'm sure you'll be convinced how awesome these socks are.

Julbo   <-- link to website

Not all sunglasses are created equal. The $15 dollar ones I used to get from Walgreens are no match for Julbos. There is a huge selection of frames to choose from. Most frames come with a variety of lenses that include Zebra photochromatic lenses so you can wear them in low light/forest areas and still see as well as when you are out in the open. They have anti-fog treatment that works amazingly at keeping your glasses clear even when you're sweating like a pig.

Nathan  <-- link to website

I used to run without water. I ran from aid station to aid station (approx. 5 miles) and would just guzzle water before setting off again. This worked just fine for me until I started increasing my number of races. Now I don't know how I survived without having a constant water source attached to me. They have great handhelds (I'm looking forward to trying out the Exoshot collapsible handheld), waist packs, and hydration packs (I love my VaporCloud with its front pockets and side pockets). But don't think they're just about hydration. They are also in the visibility department. I love the Zephyr Fire 300 with its downward angle and I'm about to try out the Halo Fire and Nebula Fire headlamps that have an auto-strobe function to better allow oncoming cars to see you.

Tailwind  <-- link to website

They're a small company, so unless you're into extreme sports such as ultra running, you've probably never heard of them. They have mastered the powdered drink combining water, electrolytes, and fuel that doesn't mess up your stomach for when you're on the run literally all day long. There is a variety of flavors including a caffeinated fuel mix. I've used Tailwind during my last two ultras and have loved it. A friend used it exclusively for 100 miles. That's all he had while on the trails!

Victory Sportdesign  <-- link to website
 A master bag for any occasion. Runners will use them for drop bags. Moms will use them as medicine bags. I've used it as a between the seats bag to organize the plethora of gadgets on our yearly cross-country driving trip to visit family. Basically it's a bag with lots of pockets, a divider, some clear pockets, some removable pockets, and did I mention pockets? Get one and you will find a use for it, even if you don't run.

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